Up-Sell/Cross-Sell Recommendations

Providing up-sell and cross-sell recommendations to customers is the mostly widely adopted big data use case in the retail sector. This enables retailers to increase online purchases by recommending relevant products and promotions in real time. Retailers can recommend products based on what other similar customers have bought—providing upsell, cross-sell or “next best offer” opportunities.

fraXses provides real-time capabilities that enable recommendations to be delivered at the right time and place to the right device. It can also improve customer loyalty by providing a more relevant, personalized online experience. Recommendations can benefit from a much broader context, not only checking which combinations are most likely, but also, based on a very fine-grained “graph analysis,” identifying a closely related peer consumer group.